This Hook Lab Bonus featured Maggie Riggs from The Riggs Agency.
I was so excited about Maggie’s session that I didn’t hit the record button immediately! However, the recording begins during her introduction. She starts discussing why she became an agent. Maggie was originally an editor at Viking, where she gravitated towards responsibilities that agents share with editors. She then became an Associate Agent at The Friedrich Agency and an editor at our very own New York Book Editors before she started The Riggs Agency.
During the Hot Seat section, Maggie discusses some classic classic mistakes and strategies that are often effective. As a former editor, she brings a unique perspective to word usage in hooks.
The end of the call featured an on-the-spot Q&A session.